This section covers some of the central aspects of marketing your private practice via the internet, from the perspective of keywords, content, and related ideas.
Choosing the right keywords, optimizing pages for search engine consumption, and other quite technical topics get quite a bit of attention. But almost everything you need to know about search engine positioning can be summed up in one word.
Staying with the idea that content is king, blogging provides one of the most convenient ways to deliver your content to users — and it brings some additional benefits in terms of attracting traffic.
A little quantitative keyword research can help you to understand what keywords web users are actually searching for (as distinct from what you think they might search for); choosing keywords sensibly and empirically can make the difference between a successful keyword marketing strategy and a huge waste of time.
Unlike search engines, which rely on indexes of web page content built by automated crawlers, directories are edited by real live human beings, who exercise some editorial control over which sites will appear in the directory. Several, both paid and free, are available and can help market your practice.
So you’ve put some effort into choosing keywords as part of your internet marketing strategy — now what do you do with them?
All clinical material on this site is peer reviewed by one or more clinical psychologists or other qualified mental health professionals. This specific article was originally published by on and was last reviewed or updated by Dr Greg Mulhauser, Managing Editor on .
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