Part of the job of successfully marketing your private practice is understanding something about the competitive landscape you’re operating within. This section describes some of the tools you may find useful for evaluating the competitive landscape specifically on the internet.
Site traffic, in terms of visitors or page views, provides one of the main measures by which mental health professionals can gauge the impact of strategic marketing activities. This page explores tracking your own traffic, while a separate article describes how to use Alexa to compare activity across sites.
A valuable component of your search engine marketing tool box, Alexa can help you gather independent information about the relative traffic levels and visitor numbers to your own practice site as well as other websites. A separate article explores measuring your own traffic at the server level.
Every domain legally registered with ICANN for use on the internet has a WHOIS database entry; by checking the WHOIS database, you can learn about the ownership and related details of other sites.
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