The following articles are tagged with ‘Marketing’ in our library of resources.
Part of the job of successfully marketing your private practice is understanding something about the competitive landscape you’re operating within. This section describes some of the tools you may find useful for evaluating the competitive landscape specifically on the internet.
Site traffic, in terms of visitors or page views, provides one of the main measures by which mental health professionals can gauge the impact of strategic marketing activities. This page explores tracking your own traffic, while a separate article describes how to use Alexa to compare activity across sites.
So you’ve put some effort into choosing keywords as part of your internet marketing strategy — now what do you do with them?
Choosing the right keywords, optimizing pages for search engine consumption, and other quite technical topics get quite a bit of attention. But almost everything you need to know about search engine positioning can be summed up in one word.
Every month, our featured advertisers connect with a large targeted audience of mental health professionals and well informed consumers. Ranking in the top fraction of 1% of all websites in terms of overall traffic, CounsellingResource.com provides visitors with trustworthy information and resources they can rely on, and advertisers with the type of well informed and motivated consumers they want to reach.
A basic grasp of marketing will help you both to articulate to others (potential clients, employers, etc.) what value your service has for them, and to understand something of the competitive landscape within which your own particular mental health service operates.
Whether you’re just starting out and looking for basic marketing tips, or whether you’ve been in practice for a long time and want to fine tune your efforts to increase traffic to your web site, this section provides some tools you may find useful in building, marketing and managing your private practice.
Overseen by an international advisory board of distinguished academic faculty and mental health professionals with decades of clinical and research experience in the US, UK and Europe, CounsellingResource.com provides peer-reviewed mental health information you can trust. Our material is not intended as a substitute for direct consultation with a qualified mental health professional. CounsellingResource.com is accredited by the Health on the Net Foundation.