Marketing Your Private Practice
One of the projects I've been working on in my abundant spare time (!) is a more comprehensive guide to marketing written specifically with the interests of the private practitioner in mind.
Forthcoming Guide to Effective Marketing
My guide to effectively marketing your private practice, now in preparation, applies my experience as a business strategy consultant and my experience as a mental health professional in private practice to offer a basic grounding in marketing concepts. Not just another '101 Tips on Blah Blah Blah' sort of book, this guide offers a conceptual understanding of what is really going on in marketing, giving you the tools to develop and apply your own marketing insights and to get the greatest results from your marketing effort.
Best of all, it is specifically aimed at you, as a mental health professional, with an understanding of the unique features of the mental health and caring professions in mind.
The guide covers:
- The basics of marketing
- Understanding the value proposition
- Mental health practitioners' great marketing mistakes
- Applying empathy to marketing
- What your clients need to know
- Differentiation and competition
- Building a market strategy
- Pricing and costs
- and More!
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This page was last reviewed by , Tuesday, 22 April 2008.
The URL of this page is:
http://counsellingresource.com/practice/marketing-guide/index.html
