Keyword Analysis as Part of Your Strategic Internet Marketing

Opening Our Keyword Analysis Service

While wearing my business consultant hat, I've made keyword analysis services available to a selected list of private practitioners since 2003. As part of this new business section of CounsellingResource.com, we've decided to make the service available more broadly.

How Does the Keyword Service Work?

Here's how it works...

A webmaster sends along a list of some of the top search phrases they're interested in targeting for their site -- such as, say, 'find a counsellor'. By using a combination of other companies' meta-search data and keyword effectiveness analysis together with our own proprietary search heuristics, we then come back with a new list of related key phrases which might also be used by a person searching for the same kind of thing.

However, it's not just a plain list of related key phrases, because we also use the keyword effectiveness analysis data to provide an indication of how effective each key phrase might be at delivering traffic to your site, relative to the best of your original suggestions. So in this example, each of our suggestions would then be ranked in terms of effectiveness expressed as a ratio relative to 'find a counsellor'. An effectiveness of '2' would mean a new suggestion offered twice the effectiveness of 'find a counsellor', while an effectiveness of '.5' would mean it was half as effective. The underlying notion of 'effectiveness' is a function of the number of people searching on a given phrase over the last couple of months, versus the number of competing sites available for that phrase. The more people are searching on a given phrase, with fewer competing sites, the higher the key phrase effectiveness.

The service includes effectiveness analysis of each key phrase you provide, along with relative effectiveness information on the whole list. If you already have a massive list of potential key phrases you're planning to target, you don't need us, and you can pay less money for other effectiveness analysis services, but if you're looking to expand your range of possible key phrases using intelligent heuristics, then I think this is a great service.

What Kind of Results Do You Get?

When working with previous clients, we have sometimes discovered keywords or phrases suitable for practice marketing that are literally hundreds of times -- occasionally thousands of times -- more effective than the search keywords and phrases private practitioners were already targeting.

Your mileage may vary, of course: depending on your specific niche, you may already be doing a great job of choosing exactly the phrases that real potential customers use to find services like yours...or you might be missing great opportunities that would work much better for you. There's only one way to find out!

How Do I Get Started?

Just give us a shout via the Contact Pages, and we'll run through some of the basic questions that will allow us to provide a quote and what you can expect from the service. Every client's needs are different, and we want to understand yours!

Click here for the Contact Pages, where you can request a quote for our keyword analysis service.