Market Intelligence for the Mental Health Practitioner
Part of the job of successfully marketing your private practice is understanding something about the competitive landscape you're operating within. This section describes some of the tools you may find useful for evaluating the competitive landscape specifically on the internet.
Using Alexa and the Alexa Toolbar as Strategic Marketing Tools
An invaluable component of your search engine marketing tool box, the Alexa toolbar will help you gather independent information about the relative traffic levels and visitor numbers to your own practice site as well as other websites. A separate article explores measuring your own traffic at the server level.
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Quantifying Your Own Site Visitor Number and Traffic Levels
Site traffic, in terms of visitors or page views, provides one of the main measures by which mental health professionals can gauge the impact of strategic marketing activities. This page explores tracking your own traffic, while a separate article describes how to use Alexa to compare activity across sites.
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Using WHOIS Data to Research Other Sites
Every domain legally registered with ICANN for use on the internet has a WHOIS database entry; by checking the WHOIS database, you can learn about the ownership and related details of other sites.
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Related Articles at CounsellingResource.com
From the In Practice section of our main blog:
- Therapist Directories: Are They Worth Your Time (And Money)?
- Provocative Therapy: Kill or Cure!
- Mindfulness-Based Cognitive Therapy for Depression
- Listening to the Client
- Personal Questions in Therapy
- Confronting Your Therapist
- How Long Will It Take?
Our list of Associate Online Counsellors shows another great way of developing your practice.
This page was last reviewed by , Tuesday, 22 April 2008.
The URL of this page is:
http://counsellingresource.com/practice/intel/
