Basic Marketing of Your Private Practice
Are you new to private practice marketing? Or a seasoned hand? This section provides some brief introductions covering a few of the basics of private practice marketing.
The Benefits of Basic Marketing in Mental Health Fields
This page explores the benefits of basic marketing in terms of what it will do for you and your practice. Namely, basic marketing will help you articulate to others (potential clients, employers, etc.) what specific value your service has for them. It will also help you to understand something of the competitive landscape within which your service operates.
Barriers to Effective Marketing
Before the job of marketing your private practice can even get started, it's worth examining some of the barriers which stand in the way of effective marketing, especially in the mental health field. Contrary to what you might think, the biggest barriers to effectively marketing your private practice might not have very much to do with marketing itself, or with competition.
Related Articles at CounsellingResource.com
From the In Practice section of our main blog:
- Therapist Directories: Are They Worth Your Time (And Money)?
- Provocative Therapy: Kill or Cure!
- Mindfulness-Based Cognitive Therapy for Depression
- Listening to the Client
- Personal Questions in Therapy
- Confronting Your Therapist
- How Long Will It Take?
Our list of Associate Online Counsellors shows another great way of developing your practice.
This page was last reviewed by , Tuesday, 22 April 2008.
The URL of this page is:
http://counsellingresource.com/practice/basics/index.html
