Basic Marketing of Your Private Practice
Are you new to private practice marketing? Or a seasoned hand? This section provides some brief introductions covering a few of the basics of private practice marketing.
The Benefits of Basic Marketing in Mental Health Fields
This page explores the benefits of basic marketing in terms of what it will do for you and your practice. Namely, basic marketing will help you articulate to others (potential clients, employers, etc.) what specific value your service has for them. It will also help you to understand something of the competitive landscape within which your service operates.
Barriers to Effective Marketing
Before the job of marketing your private practice can even get started, it's worth examining some of the barriers which stand in the way of effective marketing, especially in the mental health field. Contrary to what you might think, the biggest barriers to effectively marketing your private practice might not have very much to do with marketing itself, or with competition.
Related Articles at CounsellingResource.com
From the In Practice section of our main blog:
- The ‘Ten Commandments’ of Character Development, Number Ten
- The ‘Ten Commandments’ of Character Development, Number Seven
- Creating and Receiving Ourselves
- The ‘Ten Commandments’ of Character Development, Number Six
- More on Building a Website for Your Private Practice
- The ‘Ten Commandments’ of Character Development, Number Five
- The Weirdest People in the World? (Has Psychology Research Gone Wrong?)
This page was last reviewed by Dr Greg Mulhauser, Sunday, 31 January 2010.
The URL of this page is:
http://counsellingresource.com/practice/basics/index.html
