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Staying with the idea that content is king, blogging provides one of the most convenient ways to deliver your content to users — and it brings some additional benefits in terms of attracting traffic.

A little quantitative keyword research can help you to understand what keywords web users are actually searching for (as distinct from what you think they might search for); choosing keywords sensibly and empirically can make the difference between a successful keyword marketing strategy and a huge waste of time.

The biggest barriers to effectively marketing your private practice might not have very much to do with marketing itself, or with competition.

Unlike search engines, which rely on indexes of web page content built by automated crawlers, directories are edited by real live human beings, who exercise some editorial control over which sites will appear in the directory. Several, both paid and free, are available and can help market your practice.

Site traffic, in terms of visitors or page views, provides one of the main measures by which mental health professionals can gauge the impact of strategic marketing activities. This page explores tracking your own traffic, while a separate article describes how to use Alexa to compare activity across sites.

So you’ve put some effort into choosing keywords as part of your internet marketing strategy — now what do you do with them?