Therapist Business Centre: Building, Marketing and Managing Your Practice

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Whether you’re just starting out and looking for basic marketing tips, or whether you’ve been in practice for a long time and want to fine tune your efforts to increase traffic to your web site, this section of CounsellingResource.com provides some tools you may find useful in building, marketing and managing your private practice.

Featured

Entering Private Practice

By Dr Greg Mulhauser, Managing Editor

Most of this section of the site is aimed at the practitioner already in private practice, or looking to build up a larger practice for which they are responsible. But some practitioners will just be considering the move into working privately and will be wondering whether they are ready for taking that plunge. In my view, the main differences between private and organizational counselling practice have very little to do with actual counselling ability and everything to do with the environment outside the counselling hour.

Also in this Section

Creating Your Site

By Dr Greg Mulhauser, Managing Editor

Whether you want to practice online or simply market your private mental health practice via the internet, there are several options for getting your site up and running. This article explores some of the background questions you may want to ask yourself, while describing some of the options in detail.

Additional Sub-Sections

Hardware and Software Reviews

Our hardware and software reviews are ‘real world’: we typically work with a product for several months in a real business setting before offering our reactions and assessments. In offering these impressions, we recognise just how significant technology is becoming in the lives of many mental health practitioners — whether for working online with clients, for strategic marketing using the internet, or just for helping our practices to run more smoothly.

Internet Marketing: Content, Keywords, Competition and Context

This section covers some of the central aspects of marketing your private practice via the internet, from the perspective of keywords, content, and related ideas.

Introduction to Marketing Basics

Are you new to private practice marketing? Or a seasoned hand? This section provides some brief introductions covering a few of the basics of private practice marketing.

Market Intelligence Tools

Part of the job of successfully marketing your private practice is understanding something about the competitive landscape you’re operating within. This section describes some of the tools you may find useful for evaluating the competitive landscape specifically on the internet.

Security and Confidentiality

Are you looking for basic information about electronic security in your mental health practice? This section covers the basics, including software options for protecting electronic communications with clients and, for UK practitioners, brief notes on the Data Protection Act.

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