The following articles are related to ‘Marketing’ at Psychology, Philosophy and Real Life.
Our caveats regarding the reliability of Alexa data have been echoed on leading blogs dedicated to search engine marketing and affiliate marketing. For practitioners in private practice, Alexa provides a valuable source of third-party traffic data — just remember to take everything it tells you with a grain of salt.
Our section on Building a Practice covers some of the basic market intelligence tools mental health practitioners in private practice can use to understand the competitive landscape of the markets they work within, and the opportunities for providing services that a good marketing strategy can help uncover.
How will you know whether your mental health practice is benefiting from your strategic marketing activities? Site traffic, in terms of visitors or page views, provides one of the main measures by which you can track the impact of your marketing activities — but with an array of confusing terms like ‘hits’, ‘page views’, ‘visitors’, ‘unique visitors’, and more, how can you be sure you’re tracking the right things?
The biggest barriers to effectively marketing your private practice might not have very much to do with marketing itself, or with competition. I believe the biggest barriers to effective marketing come from within individual practitioners’ own perspectives, their assumptions and preconceptions. Some of these assumptions and preconceptions are probably right on target, while others are arguably less so.
Blogs offer a convenient way for private practitioners to publish their own material quickly and easily, and built-in technical features can help attract traffic as part of your strategic internet marketing campaign. This new addition to our section on building your practice also mentions some of the considerations related to blogging in a therapeutic context.
We comply with the HONcode standard for trustworthy health information: verify here.
