Posts Tagged ‘marketing’

When I’m asked for suggestions about how to get more clients for an online therapy practice, one of the first things the other therapist usually mentions is their membership in such-and-such online directory. It turns out that quite a few of the therapists who are struggling to find clients are already members of one or more directories, so it’s clear that not everybody who joins a directory actually winds up with many clients. Therapist directories might be a great deal, but for whom?

Self-Help is a massive and growing industry. Are these books really selling the secrets to happiness, thinness and wealth? Or are they making profits from the comforting illusion that these things are really for sale?

Marketing blogs have been picking up news that Google is offering £20 of free advertising to new advertisers who sign up via a special link. If you haven’t yet tried Google’s AdWords system to promote your private practice, this could be a good incentive to give it a try.

Our caveats regarding the reliability of Alexa data have been echoed on leading blogs dedicated to search engine marketing and affiliate marketing. For practitioners in private practice, Alexa provides a valuable source of third-party traffic data — just remember to take everything it tells you with a grain of salt.

Our section on Building a Practice covers some of the basic market intelligence tools mental health practitioners in private practice can use to understand the competitive landscape of the markets they work within, and the opportunities for providing services that a good marketing strategy can help uncover.