Psychology, Philosophy and Real Life, Page 127

The biggest barriers to effectively marketing your private practice might not have very much to do with marketing itself, or with competition. I believe the biggest barriers to effective marketing come from within individual practitioners’ own perspectives, their assumptions and preconceptions. Some of these assumptions and preconceptions are probably right on target, while others are arguably less so.

Trying to lose weight, be less nervous when speaking publicly or improve in some other way? One strategy that can help is to switch your point of view from the first-person to a third-person perspective when reviewing your progress, according to a series of studies conducted at Cornell University.

The first part of this article explored the trickiness of quantifying how much online therapy really goes on. It turns out that when it comes to online therapy, figures like years of experience or numbers of clients worked with are — without significant further information — meaningless at best and deeply misleading at worst. This second part offers a suggestion for how online therapists can report their experience more openly, honestly and transparently.

Some of the ‘old timers’ of online therapy will tell you how many years they’ve been at it, while others will tell you how many ‘clients’ they’ve had. But ask a few questions about how much actual online therapy these practitioners have done during all those years or with all those clients, and many online therapists don’t seem to want to talk about it.

With prices for the most expensive digital certificates coming in at over 300 times more than the least expensive, it pays to be sure of what you’re buying when you cough up the cash for a server certificate. Here’s what the SSL certificate companies would rather you didn’t know.