How will you know whether your mental health practice is benefiting from your strategic marketing activities? Site traffic, in terms of visitors or page views, provides one of the main measures by which you can track the impact of your marketing activities — but with an array of confusing terms like ‘hits’, ‘page views’, ‘visitors’, ‘unique visitors’, and more, how can you be sure you’re tracking the right things?
The biggest barriers to effectively marketing your private practice might not have very much to do with marketing itself, or with competition. I believe the biggest barriers to effective marketing come from within individual practitioners’ own perspectives, their assumptions and preconceptions. Some of these assumptions and preconceptions are probably right on target, while others are arguably less so.
Blogs offer a convenient way for private practitioners to publish their own material quickly and easily, and built-in technical features can help attract traffic as part of your strategic internet marketing campaign. This new addition to our section on building your practice also mentions some of the considerations related to blogging in a therapeutic context.
If you’re a private practitioner marketing your counselling or psychotherapy services over the internet, a dazzling array of search engine specialists and internet marketers will be waiting to impress you with their services (for a modest fee, of course!). Our section on strategic internet marketing, keywords and content explains why almost everything you need to know about search engine positioning can be summed up in one word: content.
Whether you’re an old hand or are just launching your private practice, this newly re-created section contains essential tools to help the private practitioner learn about marketing, build a website, evaluate security options, and more.
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