Practitioner Tools: Market Intelligence

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Our section on Building a Practice covers some of the basic market intelligence tools mental health practitioners in private practice can use to understand the competitive landscape of the markets they work within, and the opportunities for providing services that a good marketing strategy can help uncover.

Part of the job of successfully marketing your private practice is understanding something about the competitive landscape you’re operating within. This area of our Therapist Business Centre describes some of the market intelligence tools you may find useful for evaluating the competitive landscape specifically on the internet.

Three articles explore using the Alexa toolbar, understanding and tracking traffic levels, and how to use WHOIS data to research other sites.

About the Author: With an educational background in philosophy and mathematics, as well as in counselling, Dr Mulhauser enjoys publishing CounsellingResource.com, providing online counselling and therapy services, and spending time with his family.

This article was last reviewed by on Tuesday, 10th May 2005. You can leave a reply below.

The URL of this page is:
http://counsellingresource.com/features/2005/05/10/market-intel/

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