Practitioner Tools: 20 Questions About Marketing Your Practice
The biggest barriers to effectively marketing your private practice might not have very much to do with marketing itself, or with competition. I believe the biggest barriers to effective marketing come from within individual practitioners’ own perspectives, their assumptions and preconceptions. Some of these assumptions and preconceptions are probably right on target, while others are arguably less so.
How do you, as an individual practitioner, view marketing and its position in your constellation of thoughts and feelings about your work, your clients, your broader life and your role in the commercial exchange of time and effort in return for money?
Our feature on barriers to effectively marketing your private practice, part of our new section on Building, Marketing and Managing Your Practice, explores some of the most common barriers which private mental health practitioners face in trying to articulate the value of their service to consumers. Some of these barriers come down to simple matters of fact (such as the respective advertising policies of different professional organizations), while others — arguably the more interesting ones — concern your individual views about marketing and your business.
See our article for 20 questions about marketing your practice, and find out whether you create any of your own barriers to effective marketing.
Other articles by Dr Greg Mulhauser, Managing Editor
This article was last reviewed by on Monday, 18th April 2005. You can leave a reply below.
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