Practitioner Tools: Understanding Keywords and Content
If you’re a private practitioner marketing your counselling or psychotherapy services over the internet, a dazzling array of search engine specialists and internet marketers will be waiting to impress you with their services (for a modest fee, of course!). Our section on strategic internet marketing, keywords and content explains why almost everything you need to know about search engine positioning can be summed up in one word: content.
Part of our new section for therapists and counsellors on Building Your Practice, our set of articles on keywords, content and related ideas may take some of the gloss off the sales pitches you may have seen promising to boost your site rankings with a quick and easy application of some proprietary process,
The first part of our section on keywords and content explains why Content is King, while a second covers Search Engine Positioning and Keyword Metadata, taking you through a series of easy steps to enable you to conduct your own quantitative market research on the terms real users are actually searching for. The final part of the keywords and content section offers some suggestions on What to Do With Your Chosen Keywords.
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Other articles by Dr Greg Mulhauser, Managing Editor
This article was last reviewed by on Tuesday, 5th April 2005. You can leave a response below.
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http://counsellingresource.com/features/2005/04/05/understanding-keywords-and-content/
